A Purple Cow with Brains… what marketing is all about.

When I studied marketing as a module at University, we were told that it was all about being different, creating a product/solution which stood out from the rest, which was a Purple Cow as Seth Godin would call it.

Well I have just seen the most fantastic example of exactly this since the Phil Collins Cadbury advert, a truly different, clever and just downright brilliant attempt to catch people’s imagination…. about something as simple as water.  Fantastic.  Check it out for yourself here.